You may ask, what is a Verified Purchase on Amazon? If a review on an item is marked “Amazon Verified Purchase,” it means that the reviewing client purchased that product on Amazon. This is how the platform confirms that the individual bought an item on Amazon.
When the client’s purchase, for example, a book on Amazon, it would become a verified purchase. This is only done after they include a review after making the initial purchase.
Let’s look at the nature of getting the “Verified Purchase”, including how important it is and what changes it could bring to your business. In addition, you will also have the right information to help you ensure all your Amazon reviews are verified.
Amazon Verified Purchase reviews
Amazon is one of the most popular online marketplaces today. Many customers worldwide now use it to find products of various natures. Although the popularity is good for buyers and sellers alike, it is more so for the former than the latter.
This fact can be justified when selling trending products. Every seller on Amazon would like to get their piece of the cake, but their success is usually determined on how good their reviews are. The reviews you will get depend on different attributes of your product, including:
- The state of the product upon arrival,
- Shipping delays,
- Whether your product is fake or not,
- Overall customer service.
In order to have an advantage on a competitive market platform, all sellers should strive to be better at providing the best possible services to their customers. Amazon purchase verification was designed to give any seller a chance to increase their success.
How Amazon verified purchase reviews affect the sales of your business
Can verified purchase reviews on Amazon affect the conversion rate of your online business? Well, like any other tool on Amazon, the answer is most likely yes. Remember that Amazon also has a reputation and, therefore, they are determined to make sure all their customers develop trust for the services they offer.
By understanding what a verified purchase on Amazon is, you will then be able to see what difference it can make to your business. A team from Amazon is in charge of approving the reviews that every product on Amazon receives.
Once you receive impressive reviews, you automatically increase your chances of being pushed higher in the search ranking on Amazon. The Amazon verified purchase reviews can also serve as an advertisement for your product. For example, a new customer can look at the previous reviews of your product and decide on whether they would like to make a purchase.
How to get a “verified purchase” on Amazon
Once you have the main idea of the Amazon verified purchase meaning and understand its importance, you will probably look for how to make sure your product becomes a verified purchase on Amazon.
Here are some points to keep in mind:
- Do not offer discounts, promotions, and coupons in exchange for good reviews.
- Make sure your customers can easily leave their reviews on the product they buy from you. Provide guidelines on how they can do this without any difficulty.
- Think about a strong feedback mechanism and work as hard as you can to make it a reality.
- Pay attention to the features of your business that your customers are drawn to the most. Once you have identified them, put more effort to improve them even further.
Keeping the above points in mind can help influence the Amazon team to give you the badge. It will also help your customers to notice that your aim is to provide them with the best service possible instead of coercing them to provide reviews that are not genuine.
The use of this parameter in the Amazon algorithm
According to Amazon’s policy, all sellers are prohibited from providing numerous products for free in return for good reviews which they then might use to get the Amazon verified purchase badge.
In order to prevent this issue from occurring, Amazon has placed a limit on the number reviews every customer can provide for a particular product in one day. They developed an algorithm that takes the following information into consideration to prevent fake purchase reviews:
- Age of the buyer,
- Number of purchases that have been verified,
- The helpfulness of votes from previous customers of the seller.
By using the data above, Amazon is able to calculate the star rating for any product. You should remember that reviews are just a small factor that determines the overall ranking of your product using the machine learning models.
It is also a fact that some reviews are more important for the final ranking than others. For example, the age of the reviewer is usually taken into consideration together with other factors such as:
- The number of times the customer has made reviews on previous purchases,
- The number of confirmed purchases, and so on.
Although this algorithm has prevented a lot of scammers, it means that some credible reviews can be put aside as well. This means that you should be more focused on Amazon customers who have a well-established history on Amazon compared to new customers.
As a seller on Amazon, you are constantly working on getting your business to grow. Amazon has made it easy for new sellers to establish their own online business and build it from the ground up.
Amazon, however, has a lot of rules and regulations to follow. When it comes to getting your product to the top, you will have to follow all these rules that enable your product ranking to improve.
One of the parameters used on deciding the product ranking is the Amazon verified purchase. We have looked at what Amazon verified purchase is and what it can do for your business. We also touched on how you can get this badge.
If you have any questions or need help with Amazon verified purchase, AMZ-Expert will provide a team of experts who will work with you and give you the solution you are looking for.