How to win in the long run? Monitor your Customer’s Lifetime Value

Here at Sellerboard, we have designed the LTV dashboard to assist you in analyzing the lifetime value of your customers and to accomplish the following:
Outbid your competition in PPC campaigns to acquire a customer knowing that there will be a second (third and fourth) purchase
Evaluate how much you should invest in retaining your current customers versus acquiring new customers
Forecast cash flow to finance inventory purchases or product launches

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