The Buy Box refers is the white box on the right side of the Amazon product detail page, where customers can add items for purchase to their cart. Only businesses with excellent seller metrics get a chance to win a share of it. The reason sellers prioritize the Buy Box is because 82% of Amazon sales go through the Buy Box, and the percentage is even higher for mobile purchases.

  1. Make sure you price your items competitively.
  2. Use FBA. If you are using FBM, offer free as well as faster shipping.
  3. Make sure you’re always backed up with stock.
  4. Provide awesome customer service.

sellerboard is an accurate profit analytics service for amazon sellers with additional tools: follow-up mail campaigns, inventory management, reimbursements for lost & damaged stock and other FBA errors, PPC optimizer, listing change alerts. All this starting at $15 a month with a free trial.

Get 2 months of free access to sellerboard using this link:

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