There are more than 300 million active Amazon customers who purchase various products from the 12 million items listed on the website. The numbers are impressive, and so is the platform’s performance and trustworthiness. Although it is quite simple and convenient to buy things on Amazon, it is not that easy to become a third-party seller on this platform. As there are such a great number of customers and products, there are different rules and regulations you have to stick to, as well.

In this article, we would like to tell you about the Amazon restricted items. It is crucial to be aware of all the aspects related to these if you want to increase your sales possibilities, secure your position on the platform, and provide amazing services.


Open vs Restricted Categories on Amazon

Not all products are difficult to sell on Amazon. There are some categories that require no extra steps, worries or hassle. Below are the top 10 items that are open for sale:

  • Amazon Device Accessories
  • Amazon Kindle
  • Automotive and Powersports
  • Baby Products
  • Beauty
  • Business Products
  • Camera and Photo
  • Cell Phones
  • Clothing and Accessories
  • Collectible Coins

Take a note that some of the categories require additional approvals. On the other hand, some of them are available for professional sellers only. It is important to understand that, before you start selling on Amazon, thorough research needs to be done to reveal all the potential issues or obstacles. It doesn’t matter if you are an individual or professional seller, you still need to follow the basic guidelines like providing detailed high-resolution photos and informative product descriptions.

But what if you have not found the appropriate category in the list of open categories? What if your product belongs to the Amazon restricted categories? Are there even any guidelines on how to sell restricted brands on Amazon? We are going to help tackle these questions, in this article.

A Short Intro to Amazon Restricted Products List

A lot of different popular goods and services require special approval from Amazon or are subject to many restrictions. From alcohol to such unexpected things as fidget spinners or infant car seats – you can encounter restrictions for products of various categories or brands. There are two key reasons for such restrictions:

  • these regulations allow Amazon to keep an eye on what entrepreneurs sell on the platform, and
  • they make sure that certain products meet international standards.

The point is, it is all about quality. Amazon restrictions help both customers and sellers. One party that participates in the deal gets production of a higher level of quality, and the other one gets rid of the weakest competitors with no hassle. The retailers that do not follow the rules, cannot prove the products’ quality, or who try to sell prohibited goods, lose the opportunity to sell on the platform. No risks for customers, and no fraud or counterfeit.

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The products that are on sale on Amazon must comply with laws, regulations, and special policies. Only legal and safe products are allowed, but what about restricted ones? If you are looking for the answer to the question how to sell restricted items on Amazon, we have three key points for you to start with:

  • Amazon Restrictions. Find out about Amazon restricted brands and categories, build a detailed picture of the topic and be aware of any potential issues.
  • Legal Advice. It is recommended to ask a professional for support and help. Let an experienced legal counsel provide you with the advice.
  • Ask Questions. Even if it seems like your product is under restriction, make sure by asking the dedicated Help Center about it. Its employees are always ready to assist retailers with tricky questions.

Amazon Restricted Products List: What You Should Know

The restricted products concern thousands of merchants worldwide. Below, are some of the main restricted categories:


Although wine is permitted, other alcoholic beverages are strictly prohibited.

Animals and Animal Products

Live shellfish and worms for agricultural purposes are the only items you can sell on Amazon. Live creatures, their parts or products are prohibited.

Batteries and Chargers

Do you remember the story of the Samsung mobile device charger that blew up in an airplane cabin? Some of these products are dangerous and are not allowed for sale on the website.

Cosmetics, Skin and Hair Care

Merchants can sell packaged cosmetics on the Amazon online store if they have the appropriate label. All items that require prescriptions, are adulterated or misbranded are restricted.


Over-the-counter purchases are allowed, so drugs that meet this criteria can be sold. All illegal products are prohibited.


There is a list of electronic appliances and devices that you are allowed to sell. At the same time, devices that affect traffic signals, video game controllers, cell phone unlocking devices, etc., are prohibited.

Food and Beverage

Goods that are appropriately packaged and labeled can be easily sold on Amazon, but HIPP formula, milk products, and products containing meat imported from China are restricted.

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You should keep your hand on the pulse of the full list of restricted products to be successful at selling on Amazon. In addition, you should also be aware of any FBA prohibitions. There are some items that are prohibited from the Fulfillment by Amazon program, including products that are illegal in the USA, alcoholic beverages, heavy items (more than 150 pounds), etc.

Amazon Restricted Products List: Brands

Although this topic is a point of great interest for Amazon retail parties, there is no official detailed list of brands that are restricted. The reason for restriction may be the following: the brand may suffer from counterfeiting, or the brand does not want its products to be sold on Amazon. One of the most famous names that belong to the restricted categories are Apple, MAC and Burberry. Restrictions may also be applicable to particular items of a certain brand. Get in touch with Seller Support to figure out whether the items you want to sell belong to the list of restricted brands.

How to Sell a Product from the Amazon Restricted Products List

Amazon constantly improves its services, implements innovative approaches, and takes care of customers’ rights. The company excludes any possibilities for illegal products to be sold on the marketplace.

However, if you are sure your product deserves the chance to find its customers in your country or abroad, you can get an Amazon restricted categories approval. There are five steps that will be your guide for how to get approved in Amazon restricted categories.

1. Become a Professional Seller

This is your first step on the way to running a successful business on Amazon. You should invest in a professional premium account and follow the specific requirements for each category of goods and services to try selling restricted products.

2. Get Ready to Provide Additional Information

The point here is to prove your reliability, show your professionalism and make Amazon trust you. There are different ways to do this so, first of all, get ready to provide the following information upon request:

  • Invoices. Submitting invoices is one of the possible ways to start selling the products you want. It allows Amazon to see that you get your stuff from a supplier the company can trust.
  • Product. Photos. High-resolution product photos can help you get permission. Do not forget to comply with the Amazon image guidelines and upload them to the product pages.
  • Flat Files. Using a flat file, you can upload a bulk list of your products. Pick an Amazon template for the applicable category and get one step closer to receiving permission.
  • Business Plan Basics. The company may need it to analyze your reliability and business goals. There is no need to provide a detailed description of your plans, you can send only the basic information.
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3. Get Your Stock Ready

Before trying to ungate restricted products, make sure you have them ready to go. The point is not to present a plan but the real items for sale. Amazon will not allow you to sell imaginable things that you might buy in the future.

4. Follow Instructions

You must care about your reputation, as well as understand and follow Amazon’s requirements. The requirements for each product category differ, so be careful to educate yourself about every category you have to deal with, and make sure you follow the instructions for product listing and selling.

5. Contact Seller Support

As we have mentioned above, you can contact the Seller Support team with any questions about how to sell restricted products on Amazon. If you comply with laws, regulations, and Amazon rules, you may have a better chance at getting permission to sell restricted products on the platform.


The online sales business is tricky. Amazon plays an exceptional role in this industry so, before you start selling here, you should find out what category your product belongs to.

It is crucial to follow all Amazon rules and regulations in order to get approved and run a business here. Additionally, you must comply with laws, take care of your reputation, and provide only high-quality products.

How to get approved for Amazon restricted categories? Do your research, follow the steps we have described above, or contact the AMZ-Expert team! We are here to answer all of your questions and assist you with some of the many responsibilities you have in the world of online sales. We can solve your issues like no one else can, so contact us and get one step closer to fulfilling your sales goals!

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