Amazon is the largest online retailer in the world, generating revenues of $51.04 billion in the first quarter of 2018. This was less than the previous year; however, it is still more when compared to other internet retailer platforms.

Amazon has a strict set of rules and regulations that all members should follow. Infringement of any of these rules and regulations will lead to serious repercussions. Therefore, let’s consider some of the issues when creating multiple accounts.

Can you have multiple Amazon accounts?

When creating Amazon accounts, users have to agree to the terms and conditions. It is clearly stated that a seller cannot have more than one Amazon account. Here are some legal aspects of creating multiple Amazon accounts or multiple Amazon seller/buyer accounts.

So, can you have more than one Amazon account? The simple answer is no. What happens when a seller creates two Amazon accounts and Amazon finds out about it? Sellers must follow the Seller Code of Conduct where Amazon also strictly forbids sellers from opening multiple Amazon seller accounts.

Shopping on more than one Amazon buyer account is also not permitted. Failure to abide to this condition can lead to the shutting down of not just the additional accounts, but to all your accounts.

This policy can be changed for some sellers. If you feel like you need to open a second account then you have to request this from Amazon. Amazon will then review your petition. After this, you will have additional information on whether you can open another account.

Opening multiple Amazon accounts without authorization can lead to suspension of all accounts. A seller can appeal Amazon’s decision to close all accounts but this may be more challenging and take some time. While you are waiting, your business would be experiencing losses. That is why it is best for retailers to avoid running into trouble in the first place.

Pros and cons of creating multiple Amazon seller accounts

As an entrepreneur, you may always have many ideas in your head about how to improve your business. Many opportunities that Amazon provides for sellers can be tempting. This is the case for every successful entrepreneur, and it may prompt you to open another account as you try to expand your company. Any seller thinking of opening an Amazon stealth account should consider the pros and cons.

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Pros

Opening multiple seller accounts on Amazon is a good idea and this only applies if you are successful and you have been using this platform for a long time – this is because you’ll have more experience and resources. These two factors are essential if a seller wants to undertake the task of opening another account. Here are the main reasons you would consider opening another account on Amazon:

1. Increase revenue and monthly income

If your business is already doing well, opening a second account could be the next best step. Another account can generate even more revenue every month.

2. Diversify your business

 

Diversifying a business is usually a great move. This has to be planned for it to be successful; however, diversifying a business is also a risky move. That is why, if you want to diversify your business, you should open another account. You can combine other products or services to increase sales.

3. Expand your business

A second account can be a great way of expanding your business. Expanding a business will, in the long run, result in more profits. If your business is doing well then you might consider expansion as the next big thing. Expanding your business is like building a new brand for your business.

Cons

Opening multiple seller accounts on Amazon might seem like a good idea for most sellers; however, here are the main reasons you should not consider having multiple accounts on Amazon:

1. More time to manage all accounts

Managing one account on Amazon requires a lot of time and effort. Having a second account means doubling the time and effort if you want to achieve good results.

You may also find yourself putting more effort in one account over another. In such cases you will encounter many loses. Every successful business requires a lot of effort. Without this there is no room for success.

2. Possibilities of running into losses

Most sellers only consider all the benefits of opening multiple accounts on Amazon. You should also consider the possibility of running into losses. Loss can result from various factors, including main reasons like lack of ample time to manage both accounts.

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Also, splitting resources between two accounts can affect the success of another account. Usually, the new account may fail to progress or your first account may end up experiencing losses in a business that was previously flourishing.

3. Risk of accounts being closed

As it has already been stated, it is illegal to have more than one account on Amazon. Even though you have to apply for exemption from this rule, it might take some time. Also, you have to reach certain requirements for Amazon to allow you to set up another account.

Because of this, many sellers try to create another account without Amazon’s detection. This is a very risky move. Once Amazon discovers your multiple accounts, you risk suspension, which is a huge blow, especially if you are already making a lot of profits. 

4. More effort is required

When you decide to go ahead and open a second account without authorization, you have to be extra careful. You should use separate FBA services to avoid being suspended. If you merge the details of both accounts, it will be easy for Amazon to suspect you.

Sellers should inform all employees about the measures to avoid detection. The smallest mistake form anyone working for a seller can mean the end of your seller account. You should have a different setup for all your Amazon seller accounts. This is very stressful and requires a lot of effort from you and your employees. You have to be on your toes. Any wrong move, and everything will be shut down.

Instead of thinking of building a new brand, you should focus on what you currently have. Making the move to open another account on Amazon should not come too quickly. You should analyse every detail to make sure that everything works properly.

Make sure you do your research well before you plan on opening another account. Additionally, make sure that you have the financial means for proper management of more than one account. When thinking of multiple accounts, you don’t only have to think about the funds needed for both accounts. You will also be putting a lot of money into making sure that Amazon doesn’t suspect you have multiple accounts.

What to Do If You are Caught with Multiple Amazon Seller Accounts

So, you have decided to create multiple accounts and things have been going well. Then, all of the sudden, Amazon discovers your multiple profiles. What do you do? Well, the first thing is that Amazon will suspend your account.

You have the option to appeal Amazon’s rule on suspending your accounts. First, you have to try to reopen your suspended account. You can do this by writing a plan of action. A plan of action should be well constructed to get Amazon to restore your account. This can be challenging, especially if you try to do it alone. Getting help from firms that specialize in handling such cases is your best option. This gives you the support you need to get your account reinstated.

The advantage of doing so is that you will be in a position to open your account as soon as possible. Reopening your account as early as possible is very crucial for your business.

Conclusion

At first, having a second account may sound like a good idea; however, buying and selling on multiple accounts on Amazon is banned. Attempting to do this without approval from Amazon is another big challenge.

Later, Amazon may uncover that a seller has more than one approved account. This will lead to immediate suspension of both accounts. The best thing do in such a situation is to contact experts who are specialized in dealing with such cases. You may contact AMZ-Expert for more information on what to do if you have multiple accounts on Amazon.

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