We have all heard about how profitable Amazon can be for online sellers. As of 2018, Amazon is the 18th largest company in the world, and the leading online retail platform. Last year it generated approximately 178 billion dollars in revenue, and the chances are this number will only continue to grow.
Due to its high rank globally, Amazon does whatever it takes to keep its reputation. They have a strict policy that determines what kind of criteria sellers and goods have to meet for trade to be possible. Sellers who do not meet these demands get their accounts suspended. So let’s look at some reasons for suspension, and how to reinstate an Amazon seller account.
Violations that lead to account suspension and how to get a seller account reinstated
A long list of possible reasons for account suspension can be generated. Since the list is so long, we will focus on the most common reasons. Along with this, we will also look at how to address these problems to reverse the suspension:
1. Delinquent Amazon fees for sellers
Unfortunately, one of the main reasons for account suspension among sellers is the failure to pay the required fees. You do not get the privileges of selling on Amazon for free. Remember that you are not the only party trying to make money.
2. Being a below average seller
A lot of accounts have been temporarily banned because of low sales. Being a below average seller, or a non-performing seller, means you fail to do the following effectively:
- Represent the brand correctly.
- Inability to meet the terms provided by Amazon.
- Inability to facilitate the delivery of sold goods to the buyer.
3. Poor feedback from customers
As a seller, it is your duty to make sure that all the transactions you have with your customers are up to their expectations. Amazon, like any other online retail platform, has a way of keeping track of customer satisfaction.
This is done through a rating system, which should be taken seriously. If your business gets a lot of negative feedback, Amazon will be under the impression that you are not putting enough work into your business. Furthermore, your bad reviews can also have a negative effect.
4. Being a dishonest retailer
Another common reason why you may need Amazon to reinstate your account is for being a dishonest businessman. Here are some examples of dishonesty:
- Selling prohibited items.
- Selling counterfeit products to your customers.
- Conducting off-site sales.
- Copyright infringement.
The above are considered illegal and result in account suspension if Amazon is suspicious of your business.
5. Being of inappropriate age
According to Amazon policy, the age qualification for a sellers’ account holder is 18 years. Amazon usually suspends any account holder who fails to meet the age requirements. Suspension, in this case is, automatic and indefinite.
Account Suspension can result from many other policy violations. The ones stated above are merely the most frequent reasons. Let’s look at how you would proceed to get an Amazon suspended account reinstated.
The first thing that should come into your mind is making an appeal. This will help you determine the following:
- You have limited knowledge why you have been locked out of your account.
- You admit that you have failed to meet the criteria Amazon provided.
- You provide a plan to get the Amazon account reinstated.
The most important thing to acknowledge is the reason for your suspension. You also have to make any negligence know to them, the chances are they already know of your dishonesty.
If Amazon sees that you are aware of this, they will be more willing to get you started on your way to account recovery. Make sure your plan of action is foolproof. You do not want Amazon finding any holes in your strategy, as this could impede reinstatement.
In addition, it is advisable to use past tense when writing your appeal. It is a good way of show Amazon that you will not repeat the same mistakes in the future.
How to Prevent Account Suspension in the Future
Once you get your account reinstated, you now have to make sure you do not get suspended again. Here are some tips that will help you avoid future suspension:
1. Improve your communication
One of the major reasons why a lot of online businesses get bad reviews is poor communication. Under normal circumstances, you should provide all the necessary information to the buyer during the whole business transaction.
You have to be available to answer the buyer’s questions if they have any. For example, you have to be able to answer various questions on the availability of products, their quality, and prices and so on.
You also have to be able to provide updates on the shipment of the product after a sale has been made. You need to be able to inform your customers of any possible delays, which in turn can help build trust for your business.
2. Provide accurate product descriptions
A good product description has to encourage the purchase of the item it is describing. A lot of sellers on Amazon forget how important and effective a good product description can be.
You have to master how to create your own product descriptions. Try your best to focus on your ideal customers. This will act as a starting point and will guide you during the entire process.
Try not to keep important information from the customer, or exaggerate the quality of your products. You can easily avoid suspension by focusing on providing detailed and honest descriptions to your customers.
3. Stay away from Copyright infringement
Amazon policy protects any business that sells items under their own brand. If any other business copies content or design, the original owner has the right to sue you, which can lead to account suspension.
One of the best ways to prevent this scenario is to make sure you are selling authentic products. When you manufacture your own goods, Amazon will give you the possibility to trademark your brand.
You can also sell a different brand if you have permission from the manufacturer. Getting branded is the best solution to prevent account suspension.
4. Make your shipments on time
One of the main reasons for customer dissatisfaction is delayed shipments. As a seller you have to be able to manage the shipment of your product to the buyer.
You can either choose to send the items yourself or you can choose to work with a second party. Many sellers choose the latter which is usually the warehouse that stores all your goods.
This system is not really complex, your duty will be to contact the warehouse whenever you make a sale. The warehouse will be responsible for packaging and sending the goods to your customers.
5. Review Amazon policy
Amazon has a lot of rules and regulations that sellers have to follow in order to stay relevant on the platform. It is advisable to look at all the requirements that Amazon has set for running a successful sellers account.
Amazon provides a list of dos and don’ts for the sellers which every seller can use to live up to the expectations of Amazon. Remember, there are several reasons why your account can be suspended, and all these reasons are covered in the Amazon policy. Although it might be a lot to read, just make sure you find the time to go through it.
If you find yourself among the unfortunate, you can proceed to email your appeal to Amazon. As previously stated, this can be a bit difficult especially coming up with an effective plan of action. At AMZ-expert, we are prepared to help you make your claim. We can provide help to get your suspended Amazon account reinstated.